AI-NATIVE CREATIVE AGENCY
AI-NATIVE CREATIVE AGENCY
AI-NATIVE CREATIVE AGENCY
WE
WE
WE
MAKE
MAKE
MAKE
IMPOSSIBLE
IMPOSSIBLE
IMPOSSIBLE
IDEAS
IDEAS
IDEAS
REAL.
REAL.
REAL.
WATCH THE FILM ↗
WATCH THE FILM ↗
ARMAND SENTOUS — FOUNDER / CREATIVE DIRECTOR
ARMAND SENTOUS — FOUNDER / CREATIVE DIRECTOR
ARMAND SENTOUS — FOUNDER / CREATIVE DIRECTOR
I’VE ALWAYS WORKED ON WHAT’S NEXT.
I’VE ALWAYS WORKED ON WHAT’S NEXT.
I’VE ALWAYS WORKED ON WHAT’S NEXT.
I’m an advertising graduate, creative director, maker and entrepreneur. I’ve spent my career building at the intersection of ideas, technology and culture.
I’m an advertising graduate, creative director, maker and entrepreneur. I’ve spent my career building at the intersection of ideas, technology and culture.
I’m an advertising graduate, creative director, maker and entrepreneur. I’ve spent my career building at the intersection of ideas, technology and culture.
Back in 2007, LINKING was among the early agencies exploring social media as a real creative platform — creating content for Facebook Pages, developing apps and helping brands understand a completely new relationship with their audiences.
Back in 2007, LINKING was among the early agencies exploring social media as a real creative platform — creating content for Facebook Pages, developing apps and helping brands understand a completely new relationship with their audiences.
Back in 2007, LINKING was among the early agencies exploring social media as a real creative platform — creating content for Facebook Pages, developing apps and helping brands understand a completely new relationship with their audiences.
Since then, I’ve built businesses, brands and communities. I grew a music education company to hundreds of students and built Sentous Guitars into an international craft brand, creating instruments and working for artists including Gary Holt and Rex Brown.
Since then, I’ve built businesses, brands and communities. I grew a music education company to hundreds of students and built Sentous Guitars into an international craft brand, creating instruments and working for artists including Gary Holt and Rex Brown.
Since then, I’ve built businesses, brands and communities. I grew a music education company to hundreds of students and built Sentous Guitars into an international craft brand, creating instruments and working for artists including Gary Holt and Rex Brown.
For more than 25 years, I’ve moved between advertising, storytelling, products, craftsmanship and entrepreneurship.
For more than 25 years, I’ve moved between advertising, storytelling, products, craftsmanship and entrepreneurship.
For more than 25 years, I’ve moved between advertising, storytelling, products, craftsmanship and entrepreneurship.
The tools changed. My obsession didn’t: understanding what comes next.
The tools changed. My obsession didn’t: understanding what comes next.
The tools changed. My obsession didn’t: understanding what comes next.
Today, I believe an agency that doesn’t build a real relationship with AI is already looking at the future from the past.
Today, I believe an agency that doesn’t build a real relationship with AI is already looking at the future from the past.
Today, I believe an agency that doesn’t build a real relationship with AI is already looking at the future from the past.
AI didn’t give me a creative career. It removed the production limits from the one I already had.
AI didn’t give me a creative career. It removed the production limits from the one I already had.
AI didn’t give me a creative career. It removed the production limits from the one I already had.
LINKING is what happens next.
LINKING is what happens next.
LINKING is what happens next.
SELECTED EXPERIENCE
SELECTED EXPERIENCE
BRANDS I’VE HAD THE CHANCE TO BUILD WITH.
BRANDS I’VE HAD THE CHANCE TO BUILD WITH.
BRANDS I’VE HAD THE CHANCE TO BUILD WITH.
Selected AI-Native Work
Selected films, concept pieces and creative proposals developed using AI-native production.
Selected films, concept pieces and creative proposals developed using AI-native production.
Selected films, concept pieces and creative proposals developed using AI-native production.
01
01
FILGO
FILGO
FILGO
AI FILM / SPEC CREATIVE CONCEPT — 2026
AI FILM / SPEC CREATIVE CONCEPT — 2026
An independent AI-native creative exploration developed around the Filgo brand, exploring how product storytelling can become more visual, dynamic and cinematic.
An independent AI-native creative exploration developed around the Filgo brand, exploring how product storytelling can become more visual, dynamic and cinematic.
An independent AI-native creative exploration developed around the Filgo brand, exploring how product storytelling can become more visual, dynamic and cinematic.
VIEW FILM ↗
VIEW FILM ↗
02
02
ZURICH
ZURICH
ZURICH
AI FILM / CREATIVE PROPOSAL — 2026
AI FILM / CREATIVE PROPOSAL — 2026
Creative film proposal developed and presented to Zurich, exploring an AI-native approach to cinematic brand storytelling.
Creative film proposal developed and presented to Zurich, exploring an AI-native approach to cinematic brand storytelling.
Creative film proposal developed and presented to Zurich, exploring an AI-native approach to cinematic brand storytelling.
VIEW FILM ↗
VIEW FILM ↗
03
03
03
OpenPass
OpenPass
OpenPass
FINTECH BRAND FILM CONCEPT
FINTECH BRAND FILM CONCEPT
FINTECH BRAND FILM CONCEPT
An AI-native concept film designed to explain a modern financial ecosystem through cinematic storytelling, motion and clarity.
An AI-native concept film designed to explain a modern financial ecosystem through cinematic storytelling, motion and clarity.
An AI-native concept film designed to explain a modern financial ecosystem through cinematic storytelling, motion and clarity.
VIEW FILM ↗
VIEW FILM ↗
VIEW FILM ↗
04
04
nullplatform
nullplatform
nullplatform
B2B TECH COMMERCIAL CONCEPT
B2B TECH COMMERCIAL CONCEPT
A human-centered commercial concept that turns complex software infrastructure into a clear, cinematic and memorable story.
A human-centered commercial concept that turns complex software infrastructure into a clear, cinematic and memorable story.
A human-centered commercial concept that turns complex software infrastructure into a clear, cinematic and memorable story.
VIEW FILM ↗
VIEW FILM ↗
PROJECT 05
StewMac
StewMac
StewMac
PRECISION TOOLS — PREMIUM PRODUCT FILM / AI PRODUCT COMMERCIAL / CONCEPT
PRECISION TOOLS — PREMIUM PRODUCT FILM / AI PRODUCT COMMERCIAL / CONCEPT
A premium product film created to communicate the precision, engineering and originality behind StewMac tools. You can copy the shape. Not the standard.
A premium product film created to communicate the precision, engineering and originality behind StewMac tools. You can copy the shape. Not the standard.
A premium product film created to communicate the precision, engineering and originality behind StewMac tools. You can copy the shape. Not the standard.
VIEW FILM ↗
VIEW FILM ↗
VIEW FILM ↗
STUDIO
STUDIO
THE FUTURE OF THE AGENCY STILL STARTS WITH AN IDEA.
THE FUTURE OF THE AGENCY STILL STARTS WITH AN IDEA.
THE FUTURE OF THE AGENCY STILL STARTS WITH AN IDEA.
LINKING is a creative agency built for the AI era.
We still do what great agencies have always done: understand the brand, find the idea, build the campaign and stay close to the audience.
Strategy, campaigns, social media management, content, digital experiences and creative direction remain at the core of the work.
AI expands what happens next — giving us new speed, new production possibilities and fewer limits between an idea and making it real.
The idea leads. Technology follows.
LINKING is a creative agency built for the AI era.
We still do what great agencies have always done: understand the brand, find the idea, build the campaign and stay close to the audience.
Strategy, campaigns, social media management, content, digital experiences and creative direction remain at the core of the work.
AI expands what happens next — giving us new speed, new production possibilities and fewer limits between an idea and making it real.
The idea leads. Technology follows.
LINKING is a creative agency built for the AI era.
We still do what great agencies have always done: understand the brand, find the idea, build the campaign and stay close to the audience.
Strategy, campaigns, social media management, content, digital experiences and creative direction remain at the core of the work.
AI expands what happens next — giving us new speed, new production possibilities and fewer limits between an idea and making it real.
The idea leads. Technology follows.
01
BRAND STRATEGY & CREATIVE DIRECTION
BRAND STRATEGY & CREATIVE DIRECTION
Positioning, brand thinking, campaign platforms, creative concepts and creative direction.
01
BRAND STRATEGY & CREATIVE DIRECTION
Positioning, brand thinking, campaign platforms, creative concepts and creative direction.
02
CAMPAIGNS & INTEGRATED IDEAS
CAMPAIGNS & INTEGRATED IDEAS
From one strong idea to complete campaigns across film, digital, social, activations and content.
02
CAMPAIGNS & INTEGRATED IDEAS
From one strong idea to complete campaigns across film, digital, social, activations and content.
03
SOCIAL MEDIA MANAGEMENT & CONTENT
SOCIAL MEDIA MANAGEMENT & CONTENT
Strategy, planning, day-to-day management, creative development and always-on content systems designed to keep brands relevant.
03
SOCIAL MEDIA MANAGEMENT & CONTENT
Strategy, planning, day-to-day management, creative development and always-on content systems designed to keep brands relevant.
04
WEB DESIGN & DIGITAL EXPERIENCES
WEB DESIGN & DIGITAL EXPERIENCES
Brand websites, campaign landing pages and digital experiences shaped through strategy, UX, visual direction and AI-native production.
04
WEB DESIGN & DIGITAL EXPERIENCES
Brand websites, campaign landing pages and digital experiences shaped through strategy, UX, visual direction and AI-native production.
05
AI FILM & VISUAL PRODUCTION
AI FILM & VISUAL PRODUCTION
Commercials, brand films, product stories and cinematic content produced through AI-native creative workflows.
05
AI FILM & VISUAL PRODUCTION
Commercials, brand films, product stories and cinematic content produced through AI-native creative workflows.
06
CREATIVE PROTOTYPING & RAPID PRODUCTION
CREATIVE PROTOTYPING & RAPID PRODUCTION
Pitch films, treatments, visual worlds and campaign ideas brought to life early, fast and at a level that was previously difficult or impossible.
06
CREATIVE PROTOTYPING & RAPID PRODUCTION
Pitch films, treatments, visual worlds and campaign ideas brought to life early, fast and at a level that was previously difficult or impossible.
THE IDEA LEADS. TECHNOLOGY FOLLOWS.
THE IDEA LEADS. TECHNOLOGY FOLLOWS.
THE IDEA LEADS. TECHNOLOGY FOLLOWS.
CONTACT
CONTACT
GOT AN IDEA? LET’S MAKE IT REAL.
GOT AN IDEA? LET’S MAKE IT REAL.
GOT AN IDEA? LET’S MAKE IT REAL.
New business, collaborations or ambitious ideas.
New business, collaborations or ambitious ideas.
New business, collaborations or ambitious ideas.